How Ampere turned a static FAQ into a multilingual travel guide
Ampere830
Traveler conversations in 4 months
200
Conversations per month on average
30%
QR code contact rate at live events
12
Messages per conversation on average
At a glance
Ampere works with regional tourism boards that have real, useful information about local attractions — scattered across PDFs, spreadsheets, and one very outdated website.
They pointed the xFlow agent at that scattered content and put a QR code on printed materials at visitor centers and events, so travelers could ask questions in their own language on the spot.
The agent now answers questions in multiple languages, pulling from the same regional content the tourism board already had, just finally organized into something travelers can actually talk to.
“It turned static regional content into a guide travelers can actually talk to. That's more than a chatbot to us, it's how our region becomes discoverable at all.”
Hideo Tanaka
Business Development, Ampere
The information existed. It just wasn't reachable
Ampere works with regional tourism boards that have real, useful information about local attractions, but that information was scattered across PDFs, spreadsheets, and one very outdated website, and almost none of it was available in a traveler's own language.
"The knowledge tourists needed was accurate and already written down. It just wasn't searchable, and it definitely wasn't available at 9pm when someone was actually planning tomorrow," Hideo Tanaka, Ampere's Business Development lead, said.
A guide travelers can put in their pocket
Ampere pointed the xFlow agent at that scattered regional content and put a QR code on printed materials at visitor centers and events, so travelers could ask questions in their own language on the spot, no app download required.
The agent now answers in multiple languages, pulling from the same regional content the tourism board already had, just finally organized into something a traveler can actually talk to instead of search through.
“Chatbase turned static regional content into a guide travelers can actually talk to. That's more than a chatbot to us. It's how our region becomes discoverable at all.”
Hideo Tanaka
Business Development, Ampere
The results
830 traveler conversations in 4 months. Sustained usage from a single QR code rollout across visitor centers and events.
200 conversations per month on average. Consistent traveler engagement well beyond the initial launch period.
30% contact rate at live events. Nearly a third of attendees who saw the QR code at an event started a conversation.
12 messages per conversation on average. Travelers hold real back-and-forth conversations, not one-off lookups.
What’s next
Ampere is now working with additional regional boards to bring the same multilingual coverage to more of the printed materials travelers actually encounter on the ground.
“Just try it with the content you already have. You don't need to rewrite anything, you need it organized somewhere travelers can actually reach.”
Hideo Tanaka
Business Development, Ampere
About
Ampere helps regional tourism boards make local travel discoverable.
Industry
Travel & Hospitality
Size
1-10
Founded
2021
xFlow plan
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